There are various forms of punishment based techniques, but it is the general consensus that they are not as effective as behaviour modification methods and positive reinforcement. The American Veterinary Society of Animal Behavior states in their position statement that they “recommends that training should focus on reinforcing desired behaviors, removing the reinforcer for inappropriate behaviors, and addressing the emotional state and environmental conditions driving the undesirable behavior. This approach promotes a better understanding of the pet’s behavior and better awareness of how humans may have inadvertently contributed to the development of the undesirable behavior.”